Many automation vendors offer marketing development funds, co-op dollars, and co-marketing support to their partners. Most small partners never claim them. Here’s how to find that money, pitch for it, and turn it into campaigns.

A strong product isn’t enough. Buyers have to understand its value. Here’s how technology companies turn complex ideas into clear content, build a 6-step content strategy, and create a growth engine that scales.

In technology markets, a strong product isn’t enough. Buyers need to understand what you offer and why it matters. Here’s how content marketing turns technical complexity into clarity, supports long sales cycles, and builds lasting trust.

Your engineering is ahead of your marketing. A one-page solution brief closes that gap, turning technical depth into a document that actually moves a deal forward. Here's the structure that works, and how to produce one without a marketing department.

Your engineers solved a hard problem. A technical whitepaper puts that proof in the buyer's hands before sales ever gets on the call.

I stay focused with a habit: yellow sticky notes on my monitor with reminders to stay humble, persistent, and celebrate wins.