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Industrial Automation Sales: Why Customers Must Understand Your Tech to Say Yes
If your customer can’t explain your automation solution, they won’t buy it. Learn how to simplify your pitch, win internal buy-in, and close more sales in industrial automation.

Jay David
May 252 min read


From PLCs to Personas: Boost Industrial Automation Product Sales with Effective Messaging
Engineering companies selling industrial automation products often struggle to turn complex technical features into clear, customer-focused sales conversations. Learn how to connect with plant managers and operations teams by translating your engineering solutions into business value that drives sales and builds trust.

Jay David
May 242 min read


Messaging in Industrial Automation: From One Engineer to Another
Messaging in industrial automation isn’t just about protocols—it’s about clearly communicating your solution’s value. In this post, an engineer breaks down why strong messaging shortens sales cycles, builds trust, and helps your tech get the recognition it deserves.

Jay David
May 182 min read


Technical Messaging: Translating Features Into Powerful Marketing in the Automation Industry
In the automation and control industry, great technology isn’t enough—you need great communication. This post explores the power of effective technical messaging in translating complex features into clear, benefit-driven language that resonates with buyers, drives engagement, and empowers sales teams.

Jay David
May 173 min read


Crafting Messages That Resonate
Executives aren’t interested in technical intricacies—they care about the big picture: outcomes, ROI, and competitive advantage.

Jay David
Dec 3, 20241 min read


Making Technical Information Accessible
Whether you’re an engineer or a marketer, simplifying technical information without losing its meaning is an essential skill.

Jay David
Dec 3, 20242 min read


Simplify Technical Content for Remarkable Results
Halo-Halo Factory turns complex technical details into clear, engaging content that builds trust and drives growth.

Jay David
Dec 2, 20241 min read


Taking Big Risks and Building Agile Teams
In 2005, I learned to take bold risks and build adaptable teams while replacing a control system at Mount Apo, a lesson that still guides me

Jay David
Dec 2, 20242 min read


Sticky Note Compass: Staying Focused and Grounded
I stay focused with a habit: yellow sticky notes on my monitor with reminders to stay humble, persistent, and celebrate wins.

Jay David
Dec 2, 20241 min read
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