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Industrial Automation Sales: Why Customers Must Understand Your Tech to Say Yes
If your customer can’t explain your automation solution, they won’t buy it. Learn how to simplify your pitch, win internal buy-in, and close more sales in industrial automation.

Jay David
May 252 min read


From PLCs to Personas: Boost Industrial Automation Product Sales with Effective Messaging
Engineering companies selling industrial automation products often struggle to turn complex technical features into clear, customer-focused sales conversations. Learn how to connect with plant managers and operations teams by translating your engineering solutions into business value that drives sales and builds trust.

Jay David
May 242 min read


Simplify Technical Content for Remarkable Results
Halo-Halo Factory turns complex technical details into clear, engaging content that builds trust and drives growth.

Jay David
Dec 2, 20241 min read
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