If your customer can’t explain your automation solution, they won’t buy it. Learn how to simplify your pitch, win internal buy-in, and close more sales in industrial automation.

Messaging in industrial automation isn’t just about protocols—it’s about clearly communicating your solution’s value. In this post, an engineer breaks down why strong messaging shortens sales cycles, builds trust, and helps your tech get the recognition it deserves.

In the automation and control industry, great technology isn’t enough—you need great communication. This post explores the power of effective technical messaging in translating complex features into clear, benefit-driven language that resonates with buyers, drives engagement, and empowers sales teams.

In 2005, I learned to take bold risks and build adaptable teams while replacing a control system at Mount Apo, a lesson that still guides me